PlayON is the Official Daily Fantasy Partner of:
National Basketball Association
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com and the NBA App, which achieved record viewership and traffic during the 2015-16 season. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
PlayON differs from other Daily Fantasy Sports operators in that it only offers real-money Daily Fantasy Sports games to customers based in regulated territories. PlayON is focused on building a sustainable and responsible company over the long term, and views regulation as a key part of this growth strategy. This approach removes all regulatory risk for PlayON’s partners.
The outcome of Daily Fantasy Sports games is based on strong performance by all players. Outcomes are not based on one-off individual actions, teams are comprised of multiple players and fantasy points are accrued based on positive performance. There is no incentive for sports players to under-perform in Daily Fantasy Games and hence, integrity risk to sporting organisations is removed.